Descriptive Norms ________

question 50

Multiple Choice

Descriptive norms ________.

• A)specify what we should do in a particular situation
• B)provide us with accurate perceptions of the social world
• C)indicate what most people do in a particular situation
• D)help us distinguish ourselves from others in some respects
• E)reflect our mental representation of our relationships with others

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Definitions:

VALS

A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.

Geodemographic Segmentation

involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.

Target Customers

A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.