Examlex
The principle of proximity suggests that the ________.
Mixed Branding
A strategy where a company markets products under various brand names, each with a distinct image and demographic appeal.
Product Line Extensions
Introducing additional items in the same product category under the same brand name, often to target a new segment.
MultiBranding
A marketing strategy where a company markets multiple brands in the same product category or sector.
Brand Licensing
The authorization by the licensor to allow a licensee to use a brand's name, logo, or product for a specified period against a fee.
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