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What Are Implicit Associations? How Do We Measure Them? How

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Essay

What are implicit associations? How do we measure them? How would the introduction of "incidental feelings" work to alter associations between certain words and group membership? How would such implicit associations influence behavior?


Definitions:

Implicit Personality Theory

A psychological theory suggesting that individuals use a small set of traits and behaviors to make assumptions and judgments about the personalities of others.

Predictive Relationship

A form of correlation where one variable can be used to predict the behavior of another variable.

Attractiveness

A quality that appeals to the senses or emotions, making something or someone appealing or desirable.

Sexual Orientation

A person's pattern of emotional, romantic, or sexual attraction to others, categorized by the gender(s) to which one is attracted.

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