Juan,the Head of Human Resources at a Large Company,has Been

question 6

Multiple Choice

Juan,the head of human resources at a large company,has been instructed to make sure that about 2% of all newly hired managers are women in order to reduce the risk of a discrimination lawsuit.This practice represents ________.

• A)shifting standards
• B)reverse discrimination
• C)hostile sexism
• D)benevolent sexism
• E)tokenism

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Definitions:

International PR

The practice of managing communication and relationships between organizations and their diverse publics across different countries and cultures.

Tone of News Coverage

The Tone of News Coverage refers to the overall attitude or approach that news media adopt in reporting stories, which can influence public perception and interpretation.

AVE

Short for Advertising Value Equivalency, a measure used to compare the value of public relations outputs to the cost of media space or time if the same exposure were bought as an advertisement.

PR Value

The perceived value generated through public relations activities, often quantified by media exposure, brand visibility, and impact on public opinion.