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Some Universities Have Run Public Service Ads in Which They

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Some universities have run public service ads in which they give the results of a careful survey of their students with what students say is the average number of beers or drinks they are likely to consume in a given evening.Apart from establishing a drinking social norm,why be so explicit about the actual number of drinks? That is,what psychological tendency might the ads be attempting to thwart?


Definitions:

Lithium

A chemical element used in the treatment of bipolar disorder and other mood disorders by stabilizing mood swings.

Salt

A mineral composed primarily of sodium chloride (NaCl), used in food seasoning and preservation, as well as numerous industrial applications.

Serotonin

A neurotransmitter in the brain that affects mood, emotion, sleep, and appetite regulation, critical in psychological well-being.

Lithium

A chemical element used as a medication, particularly effective in treating and preventing episodes of bipolar disorder.

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