The Central Route to Persuasion Involves ________

question 38

Multiple Choice

The central route to persuasion involves ________.

• A)careful consideration of the ideas contained by a message
• B)rules of thumb and mental shortcuts to making a decision about the message
• C)voluntary suspension of disbelief
• D)specific aspects of the communicator
• E)emotional reactance

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Definitions:

Cross-cultural Communication

The process of recognizing, understanding, and respecting differences and similarities in communication across various cultures.

Politically Correct

Language, policies, or measures designed to avoid offense or disadvantage to members of particular groups in society.

Business Communication

The sharing of information between individuals within and outside an organization to ensure commercial success and efficiency.

Active Verbs

Verbs that express an action performed by the subject of the sentence, making sentences more dynamic and engaging.