A Campaign Manager Has Advised the Candidate He Represents to Make

question 47

Multiple Choice

A campaign manager has advised the candidate he represents to make sure there is a "spontaneous" demonstration of support for him during the candidate's next major speech.Given that the candidate relies on his audience's peripheral processing of his emotion-laden persuasive messages,the demonstration is useful because ________.

• A)the distraction will allow the candidate to pose for the cameras while pausing in the speech
• B)the demonstration might create a "bandwagon effect"
• C)distractions can increase the persuasiveness of a speech
• D)such demonstrations are an expected part of the political process
• E)the distraction will allow the candidate to address his opposition directly

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Definitions:

Odor

A smell produced by one or more volatilized chemical compounds that are generally found in low concentrations.

Context-Dependent Memory

The theory that information learned in a particular situation or environment is better remembered when in that same environment.

Maintenance Rehearsal

A cognitive process that involves repeatedly verbalizing or thinking about a piece of information to keep it in short-term memory.

Mentally Repeating

The process of internally echoing or recalling information to aid in memory retention.