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There Are Two Major Categories of Techniques People Employ in the Process

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Essay

There are two major categories of techniques people employ in the process of impression management.Name,define,and describe these two tactics.


Definitions:

High Brand Equity

The value a brand adds to a product or service, reflected in consumer recognition, loyalty, and willingness to pay a premium.

Recognitions

The acknowledgement or appreciation of someone's effort, achievement, or status.

Brand Revitalization

The act of reinvigorating or refreshing a brand to make it more relevant, up-to-date, and appealing to current and potential consumers, often through rebranding or modifying brand elements.

Rebuilding Trust

the process of regaining confidence and reliability in a relationship or organization after it has been damaged by breaches of trust.

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