Marketers Take Advantage of ________ When They Extend a Brand

question 13

Multiple Choice

Marketers take advantage of ________ when they extend a brand name associated with one line of products to another.

• A) physical appearances
• B) perceptual blocking
• C) the halo effect
• D) the persistence of first impressions
• E) consumers' tendency to jump to conclusions

---

Definitions:

Processing Batches

The group of items or materials processed together through the same production steps in a batch production process.

Total Cost

The aggregate amount of all types of costs incurred in producing a good or service, including direct, indirect, fixed, and variable costs.

Overhead Cost

Expenses not directly tied to the production of goods or services, such as rent, utilities, and administrative salaries.

Activity-Based Costing

A costing method that identifies activities in an organization and assigns the cost of each activity to all products and services according to the actual consumption.