According to B.F. Skinner, ________

question 38

Multiple Choice

According to B.F. Skinner, ________.

• A) the kind of learning most characteristic of human beings is problem solving, which enables individuals to gain some control over their environment
• B) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone
• C) a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
• D) most individual learning occurs in a controlled environment in which individuals are "rewarded" for choosing an appropriate behavior
• E) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer