OIL CHANGE MINI CASE: Mr

question 3

Multiple Choice

OIL CHANGE MINI CASE: Mr. Greasy is a national car care chain that specializes in providing routine services like oil changes and safety inspections. It advertises nationally, particularly around Memorial Day, Independence Day, and Labor Day, when it runs an advertising blitz to encourage drivers to bring their cars in for a check up before holiday road trips. Mr. Greasy's advertisements emphasize the importance of changing a car's oil regularly in order to prevent costly engine failure. Its stores are recognizable from the road by their gray and yellow color schemes. To encourage brand loyalty, Mr. Greasy offers customers reward cards that customers get stamped every time they get an oil change, and can receive the sixth oil change free after the purchase of the first five. Fast Oil, a North Carolina chain that offers the same kind of services, paints its stores black and yellow in an effort to appear like Mr. Greasy stores and benefit from Mr. Greasy's extensive advertising. Thus many customers have developed positive perceptions of Mr. Greasy, note Fast Oil's store color, and mistake Fast Oil stores for Mr. Greasy stores.
-In the OIL CHANGE MINI CASE, Mr. Greasy's advertising relies on which of the following elements of instrumental conditioning?

• A) positive reinforcement
• B) product category extension
• C) product form extension
• D) product line extension
• E) negative reinforcement

Recognize the process involved in selecting a target market.

Understand the concept of marketing specialization strategies.

Discuss the impact of marketing strategies on competitive positioning and marketing mix customization.

Understand the difference between diagnosis and assessment in the context of identifying mental disorders.

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Definitions:

Recognition

The ability to identify previously encountered information, stimuli, or events.

Savings

The allocation of money that is not spent on consumption in order to be used for future expenses or investments.

Relearn

The process of learning material or skills that one had learned previously but has forgotten or lost proficiency in.

Implicit Memory

A kind of enduring memory that allows us to execute activities without the active realization of past encounters.