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In the Context of Informational Influences on Group Polarization,________ in Discussion

question 22

Multiple Choice

In the context of informational influences on group polarization,________ in discussion produces more attitude change than does ________.


Definitions:

Aida Model

A marketing framework that outlines the consumer journey through Awareness, Interest, Desire, and Action, used to guide advertising strategies.

Brand Awareness

How well consumers recognize and understand a brand's characteristics or profile.

Generate Interest

The process of creating curiosity and enthusiasm among potential customers or stakeholders about a product, service, or idea.

Personal Selling

A promotional method involving direct interaction between a sales representative and a prospective buyer to influence the buyer's purchase decision.

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