Examlex
In the context of informational influences on group polarization,________ in discussion produces more attitude change than does ________.
Aida Model
A marketing framework that outlines the consumer journey through Awareness, Interest, Desire, and Action, used to guide advertising strategies.
Brand Awareness
How well consumers recognize and understand a brand's characteristics or profile.
Generate Interest
The process of creating curiosity and enthusiasm among potential customers or stakeholders about a product, service, or idea.
Personal Selling
A promotional method involving direct interaction between a sales representative and a prospective buyer to influence the buyer's purchase decision.
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