In Your Marketing Class,your Assignment Is to Create an Advertisement

question 51

Multiple Choice

In your marketing class,your assignment is to create an advertisement that will encourage people to buy condom X over condom Y.Given your knowledge of persuasion,which strategy would be most effective?

• A)an ad that reads "AIDS kills" followed by a suggestion that condom X prevents it
• B)an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
• C)an ad with the catchphrase "Use condom X to prevent AIDS"
• D)an ad that suggests condom Y does not prevent AIDS

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Definitions:

Days

Periods of 24 hours, marking a division of time based on the Earth's rotation.

Salpingo-oophorectomy

A surgical procedure to remove one or both of a woman’s ovaries and fallopian tubes.

Fallopian Tube

A pair of tubes that connect the ovaries to the uterus, crucial for the process of fertilization.

Pregnanediol

A metabolite of progesterone, measured in urine to assess progesterone levels in the body.