Chaiken and Eagly (1976)reasoned That If a Message Is Difficult

question 58

Multiple Choice

Chaiken and Eagly (1976) reasoned that if a message is difficult to comprehend,persuasion should be greatest when the message is:

• A)written.
• B)spoken.
• C)nonverbal.
• D)videotaped.

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Definitions:

Pre-tax Effect

The impact of an event or transaction on a company's financials before taking into account the effects of income tax.

Units

A measurement or quantity of something, often used in the context of production, sales, or inventory.

LIFO Liquidation

A situation where older inventory, costed at historical prices, is sold, possibly resulting in higher reported profits due to inflation.

Pre-tax Effect

The impact on financial results before the adjustment for taxes has been made.