The Mere Repetition of a Message Can

question 53

Multiple Choice

The mere repetition of a message can:

• A)make the message believable.
• B)decrease its fluency and credibility.
• C)increase resistance to the message.
• D)generate many arguments against it.

---

Definitions:

Customer Measures

These are metrics used by companies to assess satisfaction, loyalty, and experience from the customer's perspective.

Learning And Growth

A perspective within the Balanced Scorecard approach focusing on employee training and development, for the purpose of improving internal processes and innovation.

Profit Center

A division or segment of a company that is responsible for generating its own revenue and profit, with its financial performance being identifiable separately from other business activities.

Generating Revenue

The process of earning income from business activities, sales, or other financial operations.