Examlex
Sherif's study took advantage of:
Credibility
The quality or attribute of being trusted and believed in, often based on a reputation for honesty and integrity.
Informative Message
Message giving information to which the reader’s basic reaction will be neutral.
Organization Image
The public perception or the collective view held about a company or institution's character and reputation.
Negative Information
Data or facts that reflect unfavorably upon an individual, organization, product, or service, potentially impacting perceptions and decisions.
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