When a Consumer's Motivation or Assessment Skills Are Low, Learning

question 1

Multiple Choice

When a consumer's motivation or assessment skills are low, learning and attitude change tend to occur via the ________ to persuasion.

• A) central route
• B) tri-component route
• C) functional route
• D) primary route
• E) peripheral route

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Definitions:

Direct Materials

Raw materials that can be directly attributed to the production of a good or service.

Direct Labor

Refers to the wages and other costs for labor directly involved in the production of goods or services.

Indirect Cost

Expenses not directly traceable to a specific product or process, such as utilities for a manufacturing plant.

Direct Cost

Direct costs incurred in the manufacture of certain goods or services, like labor and raw materials.