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CAR MINI CASE: Carl Is Looking to Buy a New

question 45

Multiple Choice

CAR MINI CASE: Carl is looking to buy a new car because he needs more space for driving his kids to and from their after-school activities and for transporting all their gear. His wife has suggested that the family buy a station wagon, but Carl has a negative attitude toward station wagons because he feels that they are "Mom-mobiles" that consign their drivers to a life of car pools and PTA meetings. He then sees an ad for Subaru with a beautiful outdoor setting and attractive young people using a Subaru station wagon. The voice-over discusses the physical attributes of the car and the demographics of its owners. After seeing a Subaru ad portraying its station wagon as a trendy automotive option for exciting young people looking for more cargo room than a sedan and better fuel-efficiency than an SUV, Carl finds himself to be much more enthusiastic about his wife's station wagon suggestion. He purchases a Subaru, but later begins thinking that he probably should have purchased a Volvo for its reputation of greater safety.
-In the CAR MINI CASE, Subaru's portrayal of its station wagon as a car designed for young people who need extra cargo space to accommodate their active lives appeals to Carl because that is how he sees himself. In this way, Subaru is appealing to the ________ function to change attitudes toward station wagons.

Definitions:

Fluid Intelligence

The ability to solve new problems, use logic in new situations, and identify patterns.

Analytical Intelligence

The competency to examine, judge, contrast, and compare various pieces of information.

Intelligence

The ability to acquire and apply knowledge and skills, encompassing a range of aptitudes, talents, and skills.

Healthier Environment

A setting or surrounding that promotes well-being and reduces the risk of health problems by minimizing pollutants, hazards, and stressors.