When Marketing to Low Involvement Consumers, the Quality of the Argument

question 82

True/False

When marketing to low involvement consumers, the quality of the argument presented in the persuasive message, rather than the imagery of the promotional message, has a greater impact on the consumption decision.

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Definitions:

Nonprofit Marketers

Individuals or teams who specialize in promoting the goals, services, and mission of nonprofit organizations, often with limited budgets and resources.

Social Media Tools

Digital tools and platforms used for creating, sharing, or exchanging information and ideas in virtual communities and networks.

Brand-building

The process of creating and enhancing a brand's identity, reputation, and visibility in the market.

Traditional Media

Forms of mass communication existing before the advent of digital media, including newspapers, magazines, TV, and radio broadcasting.