When Trying to Convince Customers to Purchase Articles of Clothing

question 41

Multiple Choice

When trying to convince customers to purchase articles of clothing from their store,the salespeople at Fashion Flourishes often attempt to sweeten the deal by adding free hosiery and gift certificates.What does this sales strategy illustrate?

• A) low-balling
• B) the that's-not-all technique
• C) the foot-in-the-door technique
• D) the door-in-the-face technique

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Definitions:

Bushel

A unit of volume that is used in the United States for measuring agricultural commodities, such as grains.

Bananas

A type of fruit that is elongated and curved, with soft flesh rich in starch and covered with a rind, which may be green, yellow, red, purple, or brown when ripe.

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than competitors.

Specialization

The practice of focusing on a narrow area of work or study to gain efficiency or expertise.