Imagine That Some Researchers Conducted a Study and Interpreted the Results

question 91

Multiple Choice

Imagine that some researchers conducted a study and interpreted the results of the study as indicative of normative influence.In which of the following cases are these researchers most likely to reach this conclusion?

• A) if participants in their study were truly convinced that the majority was correct in their opinions
• B) if participants in their study behaved in the way that would be considered normal to people in Western cultures
• C) if participants in their study did what they felt was morally right,even if it violated social norms in the process
• D) if participants in their study conformed because they feared the social impact of appearing different

Understand the impact of the internet and celebrity endorsements on product demand and consumer behavior.

Recognize the application of behavioral economics in understanding consumer choices.

Understand the role and implications of product innovation in improving standards of living.

Grasp the economic reasons behind firms' product and pricing decisions.

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Definitions:

Contrast

The state of being strikingly different from something else, typically something in juxtaposition or close association, used to highlight or emphasize differences.

Stimulus Discrimination

Stimulus discrimination is the ability to distinguish between similar stimuli and respond differently based on those differences, often used in the context of learning and perception.

Marketers

Professionals or entities engaged in promoting, selling, and distributing products or services to consumers.

Trigger Feature

A specific characteristic or element of a product that prompts potential buyers to make a purchase decision.