What Is a Likert Scale

question 42

Multiple Choice

What is a Likert scale?

• A) It contains true-and-false questions.
• B) It contains a list of statements with ratings from strongly disagree to strongly agree.
• C) It contains a multiple-choice format of different responses.
• D) It contains composed of yes-and-no-type questions.

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Definitions:

Personal Relevance

Degree to which people expect an issue to have significant consequences for their own lives.

Significant Consequences

Outcomes or results of actions that have a notable impact on individuals, groups, or systems, often causing lasting changes.

Elaboration Likelihood Model

A theory explaining how people process persuasive messages, differentiating between a central route of careful scrutiny and a peripheral route of cues external to the message.

Personal Relevance Theory

The hypothesis that people pay more attention to and are more likely to remember information that they find personally relevant or meaningful.