In Trying to Assess Attitudes About Particular Subjects,public Opinion Pollsters

question 123

Multiple Choice

In trying to assess attitudes about particular subjects,public opinion pollsters have become aware that attitude responses seem to be affected most by which of the following factors?

• A) the text style in which the question appears
• B) the reading speed required for the question
• C) the specific response options given
• D) the length of the questionnaire

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Definitions:

Feature Detectors

Neurons in the brain that identify specific features of a stimulus, such as edges, lines, or movements.

Gestalt View

A psychological approach that looks at the human mind and behavior as a whole.

Synesthesia

A condition in which one sense is simultaneously perceived by one or more additional senses. For example, seeing colors when hearing music.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and function best in relatively bright light.