Which of the Following Conditions Is the First Step in Hovland's

question 105

Multiple Choice

Which of the following conditions is the first step in Hovland's model of persuasion as necessary for persuasion to occur?

• A) Message recipients must elaborate the message.
• B) Message recipients must attend to the message.
• C) Message recipients must comprehend the message.
• D) Message recipients must be motivated to accept the message.

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Definitions:

Cerebellum

A region of the brain important in motor control and coordination.

Reticular Formation

A network of nerve pathways in the brainstem involved in consciousness and the regulation of sleep-wake cycles.

Brainstem

The part of the brain connecting the spinal cord with the forebrain and cerebrum, controlling basic life functions.

Hippocampus

A major component of the brain involved in memory formation and spatial navigation.