What Is the Primary Difference Between the Models of Persuasion

question 2

Multiple Choice

What is the primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald?

• A) Greenwald's model does not allow for central route processing.
• B) Greenwald's model emphasizes the role of elaboration in producing persuasion.
• C) Greenwald's model does not include reception as one of the information-processing steps in persuasion.
• D) Greenwald's model proposes that memory of message content is the most important determinant of persuasion.

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Definitions:

Williamson Ether Synthesis

A method for preparing ethers by reacting an alkyl halide with an alkoxide ion, a fundamental reaction in organic chemistry to form ether bonds.

Ether

Organic compounds that are defined by having an oxygen atom bonded to two alkyl or aryl groups.

Carboxylic Acid

Organic acids characterized by the presence of at least one carboxyl group, which consists of a carbon atom double-bonded to an oxygen atom and single-bonded to a hydroxyl group.

Alcohol

A compound containing one or more hydroxyl (OH) groups attached to a carbon atom.