What Is the Primary Difference Between the Models of Persuasion

question 2

Multiple Choice

What is the primary difference between the models of persuasion proposed by Hovland and McGuire and that proposed by Greenwald?

• A) Greenwald's model does not allow for central route processing.
• B) Greenwald's model emphasizes the role of elaboration in producing persuasion.
• C) Greenwald's model does not include reception as one of the information-processing steps in persuasion.
• D) Greenwald's model proposes that memory of message content is the most important determinant of persuasion.

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Definitions:

Dominance Hierarchy

A social organization in which individuals within a group are ranked relative to one another in terms of dominance and submission.

Social Groups

Collections of individuals who interact with each other, share similar characteristics, and collectively have a sense of unity or identity.

Classical Conditioning

Type of learning whereby an unconditioned stimulus that elicits a specific response is paired with a neutral stimulus so that the response becomes conditioned.

Imprinting

Learning to make a particular response to only one type of animal or object.