When Message Recipients Use the Central Route to Persuasion,to What

question 63

Multiple Choice

When message recipients use the central route to persuasion,to what extent is persuasive communication effective?

• A) to the extent that message recipients respond favourably to the message
• B) to the extent that message recipients focus on the weak arguments within the message
• C) to the extent that the message itself arouses psychological reactance
• D) to the extent that message recipients are high in intelligence and self-esteem