Dan Is Listening to the Dean of the University Speak

question 58

Multiple Choice

Dan is listening to the dean of the university speak about banning fraternities on campus.In which of the following situations is Dan most likely to evaluate the quality of the dean's arguments?

• A) if the dean speaks very quickly
• B) if Dan is a member of a fraternity
• C) if Dan is doing his calculus homework while listening to the speech
• D) if the dean indicates that most students think fraternities should be banned

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Definitions:

Shopping Product

A type of product that consumers buy after comparing quality, price, and style from different sellers.

Convenience Product

Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.

Unsought Product

Describes goods or services that consumers do not actively seek out or necessarily think of buying until a specific need arises or they are directly marketed to.

Convenience Product

A consumer product that is widely available and easy to purchase, typically characterized by frequent purchase with minimal buying effort and comparison.