What Is the Sleeper Effect

question 72

Multiple Choice

What is the sleeper effect?

• A) A sleeper effect is persuasion that occurs in response to subliminal stimuli
• B) A sleeper effect is a response to a persuasive message from a noncredible source that becomes stronger over time
• C) A sleeper effect is persuasion that is heightened by a distraction that decreases the ability to pay attention to a persuasive message
• D) A sleeper effect is a persuasive effect that suddenly reverses.

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Definitions:

Functionalism

A perspective in sociology and psychology that emphasizes the importance of the roles that components of a society or mind serve in making the whole functional.

Behavior Analysis

A field of psychology that studies the effects of environmental influences on behavior, often through the use of the experimental analysis of behavior.

Functionalism

A school of psychology that focuses on the purpose and function of behavior and mental processes.

William James

An American philosopher and psychologist who is often referred to as the father of American psychology, known for his work in pragmatism and functionalism.