At a Computer Trade Show,a Representative from ABC Computers Presents

question 109

Multiple Choice

At a computer trade show,a representative from ABC Computers presents its product to the audience,and is immediately followed by a representative from XYZ Computers,who demonstrates the benefits of XYZ's product.If surveyed immediately after the show,what is the audience most likely to report?

• A) that they were more persuaded by ABC Computers
• B) that they were more persuaded by XYZ Computers
• C) that they were equally persuaded by both companies if the presentations were comparable
• D) that they were persuaded by neither company

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Definitions:

Decision-making Authority

The power or right conferred on individuals or groups to make important decisions and choices within an organization.

Job Rotation

A human resources strategy where employees are moved between different jobs or tasks at a company to gain experience and skills.

Job Enrichment

A method of motivational management by increasing the degree of responsibility and interest in the job role, aiming to enhance job satisfaction and performance.

Frederick Herzberg

Frederick Herzberg was an influential American psychologist who is best known for developing the Motivation-Hygiene Theory, also known as the Two-Factor Theory of job satisfaction and motivation.