According to Social Identity Theory,why Do People Display Ingroup Favouritism

question 12

Multiple Choice

According to social identity theory,why do people display ingroup favouritism?

• A) They use it as a way of displacing negative feelings toward the outgroup.
• B) They use it as a means of increasing self-esteem.
• C) They use it because they expect to be treated unfairly by outgroup members.
• D) They use it because intergroup competition demands it.

---

Definitions:

Global Advertising

Global advertising involves planning and executing advertising campaigns that transcend national boundaries, aiming to reach consumers in multiple countries through standardized or slightly adapted marketing messages.

Gross National Income

The total domestic and foreign output claimed by residents of a country, including wages, salaries, and capital gains.

Investments Abroad

Financial allocations made by individuals or corporations in foreign countries, intended to achieve profits or strategic objectives.

Glocalization

A business strategy that involves adapting products and services to fit the cultural norms, tastes, and preferences of different local markets while maintaining a global outlook.