Herman Remembers Exactly What He Was Doing and Where He

question 109

Multiple Choice

Herman remembers exactly what he was doing and where he was when he first heard about the September 11,2001,terrorist attacks.What would Brown and Kulik (1977) call this type of vivid image?

• A) the hindsight bias
• B) a memory heuristic
• C) memory inflation
• D) a flashbulb memory

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Definitions:

Acquisition Combination

The process of uniting two or more entities into one, typically through the purchase of one by another, and integrating their operations.

Consolidated Net Income

The total net income of a parent company and its subsidiaries after intercompany transactions have been eliminated, presented in a single figure.

Goodwill

An intangible asset that arises when a company acquires another company for a price higher than the fair value of its net identifiable assets.

Trial Balance

An accounting report that lists the balances of all ledgers in two columns, debit and credit, ensuring that total debits equal total credits.