When the Material Presented First Produces a Greater Effect Than

question 91

Multiple Choice

When the material presented first produces a greater effect than material presented later, this is known as the ________. When the material presented last produces a greater effect than material presented earlier, this is known as the ________.

• A) central route to persuasion; peripheral route to persuasion
• B) recency effect; primacy effect
• C) primacy effect; recency effect
• D) positive message framing; negative message framing
• E) peripheral route to persuasion; central route to persuasion

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Definitions:

Hyper-

A prefix denoting above normal, excessively high, or increased in quantity.

Hypo-

A prefix denoting below, under, or less than normal, often used in medical terms to indicate a deficient or decreased state.

Angi/o

is a prefix related to blood vessels or lymph vessels.

Arteri/o

A prefix used in medical terms related to arteries, the blood vessels that carry oxygenated blood away from the heart.