Cigarette Marketers Must Use ________ Carefully Because Some Research Indicates

question 85

Multiple Choice

Cigarette marketers must use ________ carefully because some research indicates the higher their intensity, the less likely they are to persuade the consumer.

• A) comparative appeal
• B) fear appeal
• C) humor appeal
• D) negative frame
• E) timeliness appeal

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Definitions:

Marmoset

A small, tree-dwelling primate with a distinctive appearance, native to South and Central America.

Solitary Ape

A term that can refer to apes that prefer living alone rather than in social groups, focusing on their behaviors and adaptations for solitary life. This term might also refer to the concept of the "solitary ape" in studies of human evolution or behavior, which posits unique characteristics or behaviors when compared to other primates.

Gibbon

A type of small ape known for its arboreal lifestyle and long arms, native to the forests of Southeast Asia.

Orangutan

A large arboreal great ape native to Indonesia and Malaysia, known for its reddish-brown hair, long arms, and intelligent behavior.