Which of the Following Is NOT One of the Guidelines

question 76

Multiple Choice

Which of the following is NOT one of the guidelines marketers should follow when using fear appeals?

• A) understand the target audience's reaction to a fear appeal and its previous experiences
• B) the boomerang effect
• C) changing behavior is a long and complex process
• D) try to achieve high levels of anxiety
• E) repeat advertising using fear appeals in moderation over the long term

---

Definitions:

Meissner Corpuscle

Touch receptors located in the dermal papillae of the skin, sensitive to light touch and texture.

Pacinian Corpuscle

A type of mechanoreceptor found in the skin and viscera responsible for sensitivity to vibration and pressure.

Taste Cell

Specialized sensory cells located in taste buds on the tongue, responsible for detecting and signaling the taste of substances.

Primary Receptor

A sensor or nerve ending that detects changes in the environment or within the body and initiates a response by sending signals to the nervous system.