Which of the Following Is NOT True Regarding Humor Appeals

question 52

Multiple Choice

Which of the following is NOT true regarding humor appeals?

• A) Using humor is more appropriate for low-involvement than high-involvement products.
• B) Humor is more effective in targeting consumers that already have a positive attitude for the product.
• C) Lower sensation seekers are more receptive to humor appeals than higher sensation seekers.
• D) Humor that is relevant to the product is more effective than humor unrelated to the product.
• E) Humor attracts attention and enhances one's liking of the product advertised.

---

Definitions:

Cross Rate

Exchange rate between two currencies computed by reference to a third currency, typically the US dollar.

Spot Market

A public market for trading financial instruments or commodities that are delivered immediately.

Trade Settled

The completion of a securities transaction when the seller delivers the security to the buyer and receives payment in return.

Purchasing Power Parity

An economic theory that compares different countries' currencies through a "basket of goods" approach, to assess relative currency value.