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Identify strategies that marketers can use to overcome psychological noise.
Positive Reinforcer
A positive reinforcer is any stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.
Secondary Reinforcer
Any reinforcer that becomes reinforcing after being paired with a primary reinforcer, such as praise, tokens, or gold stars.
Extinction
In psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with an unconditioned stimulus.
Conditioned Fear
A learned response to a stimulus that was previously neutral but has been paired with an aversive event.
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