Which of the Following Is a Characteristic of Effective Social

question 32

Multiple Choice

Which of the following is a characteristic of effective social media campaigns?

• A) Social media campaigns should be completely independent of advertising in social media.
• B) Social media campaigns should be handled as if they only reach one audience.
• C) Data mining in social media does not have any benefits.
• D) Bosses who Tweet personally strengthen the connections between their brands and customers.
• E) Employees should be allowed to Tweet freely, without any guidelines, on behalf of the company.

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Definitions:

Sales Tax

A tax imposed by a government on sales of goods and services, typically calculated as a percentage of the sale price.

Deadweight Loss

An economic inefficiency that occurs when a market does not reach equilibrium, leading to a loss of total social welfare.

Consumer Surplus

The difference between the total amount consumers are willing to pay for a good or service and the total amount they actually pay.

Deadweight Loss

The decrease in economic productivity that happens when a good or service does not reach, or cannot reach, its equilibrium point.