Which Media Type Reaches Geographic, Demographic and Interest-Focused Groups with Relatively

question 16

Multiple Choice

Which media type reaches geographic, demographic and interest-focused groups with relatively precise targeting and visually high-quality ads that have high credibility, long message life, and increased exposure due to pass-along readership?

• A) television
• B) magazines
• C) radio
• D) newspapers
• E) interactive television

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Definitions:

Bloom's Taxonomy

A framework for categorizing educational objectives into levels of complexity and specificity, ranging from basic knowledge recall to advanced evaluation and creation.

Training Objectives

Specific goals that a training program aims to achieve, often defined in terms of desired knowledge, skills, and attitudes of the participants.

Cost Vs. Benefits

Cost vs. Benefits is an analysis method that compares the costs of an action or investment against the expected benefits in order to make informed decisions.

E-learning

The use of electronic technologies to access educational curriculum outside of a traditional classroom, typically on the internet.