What Is the Primary Reason for Growth of Mobile Advertising

question 37

Multiple Choice

What is the primary reason for growth of mobile advertising?

• A) It is novel so marketers are testing it.
• B) More and more people are using smartphones and other mobile Internet devices.
• C) Marketers cannot differentiate between mobile advertising and advertising on social media networks.
• D) Marketing budgets have dramatically increased, so there is extra money to experiment in mobile outlets.
• E) Consumers think all mobile advertising is credible, regardless of its source.

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Definitions:

Distances

Measurements of the physical space between two points, which can also metaphorically refer to emotional or relational separation between individuals or groups.

Feet

The lower extremity of the leg below the ankle, on which a person stands or walks.

Retinal Disparity

The slight difference in the visual images that each eye perceives because of the different angles in which each eye views the world, contributing to depth perception.

Binocular Cue

Visual information taken in by two eyes that enable perception of depth and distance.