Which Media Type Provides High Geographic and Demographic Audience Selectivity

question 41

Multiple Choice

Which media type provides high geographic and demographic audience selectivity, short lead-time for producing and placing ads, and online access to most broadcasts?

• A) television
• B) magazines
• C) radio
• D) newspapers
• E) interactive television (iTV)

---

Definitions:

Upper Middle Class

A socioeconomic group characterized by high income, significant educational attainment, and professional or managerial jobs.

White

A color without hue that reflects and scatters all the visible wavelengths of light.

Suburbs

Residential areas on the outskirts of a city or large town.

African American

A term that describes Americans of African ancestry, emphasizing cultural and historical experiences of the African diaspora in the United States.