Past Performance and Reputation of the Brand, and the Image

question 56

Multiple Choice

Past performance and reputation of the brand, and the image and attractiveness of the spokesperson used are all factors on which ________ is judged.

• A) brand appeal
• B) advertising creativity
• C) source credibility
• D) endorser credibility
• E) advertisement acceptability

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Definitions:

Theories

Systematically organized sets of concepts and propositions that provide a framework for understanding phenomena and making predictions.

Research Methods

Systematic processes or techniques used in the collection, analysis, and interpretation of data to gain insights and knowledge on a particular subject or hypothesis.

Gone Native

A term often used to describe an outsider, who has become deeply acculturated or assimilated into the culture they were observing or interacting with.

Researchers

Individuals engaged in systematic investigation to establish facts or principles or to collect information on a subject.