Which of the Following Statements Is True About Spokespeople

question 37

Multiple Choice

Which of the following statements is true about spokespeople?

• A) When message comprehension is low, the expertise of the spokesperson has little impact on the receiver's attitude.
• B) A physically attractive model always enhances message credibility.
• C) Consumers with strong ethnic identities are more likely to be persuaded by endorsers with similar ethnicity than individuals with weaker ethnic identities.
• D) The endorser's credibility substitutes for corporate credibility, therefore, companies are sure to hire highly credible spokespeople to overcome the lacking credibility of the company itself.
• E) As long as a celebrity is giving the testimonial, it doesn't matter whether or not the specific wording of the endorsement lies within the recognized competence of the spokesperson.

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