Past Performance and Reputation of the Brand, and the Image

question 56

Multiple Choice

Past performance and reputation of the brand, and the image and attractiveness of the spokesperson used are all factors on which ________ is judged.

• A) brand appeal
• B) advertising creativity
• C) source credibility
• D) endorser credibility
• E) advertisement acceptability

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Definitions:

Driving Forces

The underlying motivations or reasons that propel individuals towards certain actions or behaviors.

Factor Analysis

A statistical technique based on correlations between several measures, which may be explained in terms of underlying factors.

Analyze Group Means

Involves statistical evaluations of average values (means) obtained from different groups in an experimental study, to infer differences or similarities.

Variables

Elements, factors, or conditions that can change or vary, often considered in research or experiments to observe effects on outcomes.