The ________ Method Measures Opinion Leadership by Tracking Person-To-Person Communications

question 95

Multiple Choice

The ________ method measures opinion leadership by tracking person-to-person communications about a product or brand among members of a community where most people know each other by name.

• A) heuristic
• B) key informant
• C) self-designated
• D) sociometric
• E) Klout

---

Definitions:

Significant Influence Investments

Investments in which the investor has the power to participate in the financial and operating policy decisions of the investee but does not control or jointly control them.

Joint Control

A situation in an agreement where two or more parties have control over a business activity, requiring unanimous consent for decision-making.

Significant Influence

The power to participate in the financial and operating policy decisions of an investee, but not control them.

Strategic Operating

Involves making decisions and implementing practices that contribute to the long-term success and operational efficiency of a company.