The ________ Constitutes the First Half of the "Mass Market

question 108

Multiple Choice

The ________ constitutes the first half of the "mass market" of consumers who would purchase a somewhat-established product.

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

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Definitions:

Sales Variance

The difference between actual sales and budgeted or forecasted sales, analyzed to understand revenue performance.

Flexible Budget Sales

Sales projections within a flexible budget that adjust based on actual levels of activity, rather than being fixed.

Fixed Budget Sales

A financial plan that outlines expected sales for a period based on set conditions, without adjustments for variations in actual performance.

Standard Costs

Standard costs are predetermined costs established as targets for the production of goods or rendering of services, used as benchmarks to measure performance.