Talk About the Sleeper Effect in Advertising

question 17

Essay

Talk about the sleeper effect in advertising.

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Definitions:

Control the Message

A strategy employed in communication and public relations to influence how a particular message is perceived by the audience.

Mobile Communication

A form of communication that occurs over mobile devices, such as smartphones and tablets, allowing users to share information across distances without being physically connected.

Oral Medium

A means of communication through spoken words, including face-to-face conversations, lectures, radio broadcasts, and oral presentations.

Audience's Body Language

The non-verbal signals, such as gestures, facial expressions, and posture, exhibited by an audience during a presentation or speech, offering insight into their reactions and engagement level.