Examlex
The Lanham Act protects a generic or descriptive mark.
Additional Value
The extra worth created by an investment, project, or action beyond the initial cost or investment.
Price Premium
The additional amount that a consumer is willing to pay for a product or service over its basic cost, often due to perceived superior value.
Market Value
The existing cost for buying or selling an asset or service in the marketplace.
Book Value
The value of an asset according to its balance sheet account balance, taking into account the cost of the asset minus accumulated depreciation.
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