WATCH MINI CASE: Bob Is Interviewing for High-Level Managerial Jobs

question 79

Multiple Choice

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs.
-In the WATCH MINI CASE, Icon's focus on men of a given age in specific zip codes is an example of ________.

• A) affluence targeting
• B) single-variable indexing
• C) geodemographic clustering
• D) autonomic decision making
• E) socialization

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Definitions:

Trade Creditors

Entities to whom money is owed for goods and services provided on credit as part of normal business operations.

Liquidator's Remuneration

The compensation paid to a liquidator for their services in administrating the process of winding up a company's affairs and distributing its assets.

Liquidation Account

An account created to collect transactions and balances during the process of liquidating or winding up a company.

Liquidator's Distribution

The process of distributing assets held by a company under liquidation to its creditors and shareholders.