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All affluent consumers share the same lifestyle.
Cross-Functional Team
A team that operates with members who come from different functional units of an organization.
Horizontal Structure
A form of organizational structure where control and decision-making are spread horizontally across levels, emphasizing collaboration and teamwork.
Divisional Structure
An organizational structure where operations are grouped based on divisions or business units, with each division typically focusing on a particular product line or geographical market.
Functional Structure
An organizational configuration that divides the company based on specialization, where each organizational unit performs a specific function.
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